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Vic Cherikoff Food Services P/L we aim to add value to your business
by providing ingredients which set you apart from your competitors or
with information which does the same. We provide the benefits which
differentiate your business from others and give you a marketing edge.
Need more customers? Our ingredients and their use will attract them.
Need to promote a range of products? Our innovative flavours help provide
the twist to increase awareness of your restaurant, brand or other distinctive
trade mark.
Some articles on marketing, native ingredients and more ... I hope you find these articles useful. Please email me with your feedback and ideas for other articles. How
to put more bums on seats in your restaurant Niche
marketing Tightwad Marketing is another marketing article, this time by Donna Gunter, President of SOHO Solutions in the USA. I have tweaked her original article a little adding a few examples relevant to the food industry. The last flavour frontier is a short article on the place of native Australian ingredients in the on-going spice trade which pushed Europeans into every corner of the planet in search of new spices, herbs and flavours. A new trend in food is that of functionality. This article addresses some of the benefits of native ingredients from this approach. However, remember that like the milk advertisements any claims need to be couched appropriately. Ask us for advice on this matter. Bush
medicines more coming soon ... Copyright Vic Cherikoff Food Services P/L
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