Allow me to introduce myself: I have been credited with being a pioneer of the Australian wild food industry and have been promoting and marketing wild foods since the early 1980s.
Cherikoff spices, herbs, fruits, seeds, nuts and other flavours and recipes made using them are defining Australian cuisine. They are the ingredients and recipes which influence our food styles, make our restaurant menus unique and make our chefs' signature dishes distinctively and unmistakeably Australian.
More innovative manufacturers are also embracing my ingredients in seasonings, breakfast cereals and bars, nutritional supplements, cosmetics and some of the functional ingredients eg Herbal-Active® are spreading around the world also in a wide range of products.